Thursday, September 20, 2012

Types of Search Queries

1. Navigational query - when the user is looking for a particular website (pre-determined destination)
            a. Generally low traffic, very high value, high conversion rates, comprises 10% of all searches
            b. e.g. I want to check in for my Alaska Airlines flight


2. Transactional query - when the user wants to buy something
            a. Generally low traffic, very high value, high conversion rates, comprises 10% of all searches
            b. e.g. I want to find a Chinese restaurant near my house


3. Informational query - when the user wants to learn something
            a. Generally high traffic, average value, positive impression and information and lead to high conversion, comprises 80% of all searches
            b. e.g. What are the other movies acted by the Joker of The Dark Knight?